Klaviyo is a marketing automation platform focused on email and SMS for ecommerce brands. It connects to online stores and uses customer and purchase data to send targeted, automated messages.
What is Klaviyo used for?
Online stores use Klaviyo to run welcome series, abandoned cart emails, post-purchase flows, newsletters, and SMS campaigns. Because it pulls in store events such as views, carts, and orders, messages can be personalized around what each customer actually did.
Key features
- Ecommerce integrations: Connect with major store platforms to sync products, customers, and orders.
- Automated flows: Build abandoned cart, welcome, winback, and browse follow-up sequences.
- Segmentation: Group customers by behavior, spend, and engagement.
- Email and SMS: Manage both channels from one platform.
- Forms and pop-ups: Grow your list from your website.
- Analytics: Track revenue attributed to campaigns and flows.
Who should use Klaviyo?
Klaviyo suits ecommerce merchants and direct-to-consumer brands that want lifecycle marketing tied closely to store data. It is less necessary for sites that only send occasional newsletters.
Klaviyo pricing
Klaviyo offers a free plan with limits and paid plans that scale with contacts and sending volume. Check the official Klaviyo website for current pricing.
Pros and limitations
- Pros: deep ecommerce data, powerful segmentation, and strong automation templates.
- Limitations: costs rise as contact lists grow, and advanced setups take time to learn.
Klaviyo alternatives
Compare Mailchimp for simpler email marketing, HubSpot for a broader CRM, and Shopify or WooCommerce for your store platform.
ToolFinderly verdict
Klaviyo is a leading choice for ecommerce email and SMS. Start with abandoned cart and welcome flows, since they often deliver the quickest value.